How We Got Here

THEN – With a deep desire to provide professional, personalized service for families in their greatest time of need, Joseph Vertin, Sr., founded Joseph Vertin & Sons Funeral Home in Breckenridge, Minnesota, in 1904. His son, Joe, became widely respected for business knowledge, but Joe’s primary concern remained offering the very best care for the members of his community.

NOW – Since then, ownership has passed to Joe’s son, Tom, and Vertin has become one of the largest privately held, family-owned funeral home companies in the Midwest. The Vertin Family Tradition refers to the unwavering commitment to our communities and the belief that families are better served through cooperation, not competition.

What We Believe

To live out our Mission of Honoring Lives and Enriching Caregivers and to achieve our Vision of being the Provider of Choice for Creating Meaningful Experiences, we are guided by a strong set of Core Values:

Commitment to Customers

We treat all with care and empathy, support our communities, and value our relationships.


We provide exceptional service and outstanding products that together, deliver premium value.

Integrity & Respect

We honor our commitments and treat customers, partners, and each other with dignity.

Courage & Compassion

We have the strength to do what is right for our customer, the business, and one another.

Excellence in Execution

We are accountable for our actions, always strive for excellence, and deliver positive results.

Continuous Improvement

We have a spirit of learning & development to foster innovation and an on-going pursuit of excellence.