Jay is an accomplished and passionate operations leader with deep roots in funeral service since 1993. After joining Vertin in 1995, he spent the next eighteen years as a managing funeral director of firms in West Central, MN, until becoming a key member of the organization’s leadership team in 2013. Today, as Vice President of Operations, Jay is responsible for all funeral home operations, providing strategic leadership and ensuring all associates have the resources, tools, and support they need to offer the highest level of service to all families.