INTENTIONAL LEADERSHIP - You’ve built more than a business; you’ve built a legacy. At Vertin, we honor that legacy by making sure your reputation in the community is not only preserved but strengthened. Sellers choose us because we provide fair value for their business while protecting what matters most—their family name, their community impact, and the team they’ve trusted along the way.

SUPPORT YOUR TEAM - We know that teams become like families. The people who have supported your vision and cared for your community deserve to feel secure in the next chapter. That’s why we approach every transition with care and integrity. We want you—and your team—to feel good about this process, confident that they’ll be valued just as much as they are today.

OPERATE FOR THE FUTURE - We are a family-owned organization that buys to operate, not to flip. Every business we acquire, we plan to carry forward long into the future, continuing its valued role in the community. Whether you’re ready today or five years from now, our commitment doesn’t change: we will protect what you’ve built and ensure it thrives for generations to come.

Let's Get Started

Vertin currently operates across eight states, tailoring our approach to the unique needs of funeral home locations in major, middle, and small communities. Our ability to share resources provides consistent support to our teams across the region, and we are always interested in exploring geographical expansion opportunities.

Two former owners share their experience partnering with Vertin. From one family business to another, we're here to support you in a seamless transition. Click to read more!

A System of Support

At Vertin, we know that strong support behind the scenes allows local teams to focus on what truly matters: honoring lives and enriching caregivers. The Vertin Business System provides dedicated expertise in operations, accounting, technology, marketing, and more, which means each location has the resources it needs without losing its independence and brand identity. By offering this foundation, we help businesses thrive for decades to come, ensuring their people are cared for and their reputation in the community remains strong.

A System for Success

The Vertin Business System combines top talent with efficient processes to drive consistent results, support employee engagement, and ensure high-quality service, while providing a strong foundation for ongoing improvement and innovation.

A System to Steer

Driven by the Vertin Business System, we improve performance through thoughtful problem-solving, integrity, and data-informed decisions. Our KPI dashboards help us allocate resources wisely and stay aligned across all levels.

A System with a Score

We use Net Promoter Score (NPS) to track success and identify areas for improvement. With an average score of 95, NPS helps us build on our strengths and maintain high satisfaction.

A System of Support

The main tenet of our Vertin Business System infrastructure is the support we offer through our experienced internal divisions, enabling individual locations to focus on what matters most. Whether it’s updating facilities, providing training or technical assistance, or integrating new hires, our strong leadership and expertly outlined processes make it easy. We promote transparency, collaboration, and open communication as we strive to uphold the Vertin tradition of working together like a family.

A System for Success

The Vertin Business System was built on the foundational principles of best-in-class business: top talent, and effective and efficient processes. Our approach fosters reliable positive results and is key to engaging employees, encouraging maximum productivity, and ensuring consistent quality service. It also provides the necessary structure for strategic planning, continuous improvement, and innovation.

A System to Steer

With the Vertin Business System driving performance, we refine our procedures without taking shortcuts or compromising integrity. Problem-solving and decision-making go hand in hand within our value stream approach. Our KPI dashboards provide location-level metrics that enable us to make better and more timely decisions, allocate appropriate company resources, and focus on initiatives that are aligned top down.

A System with a Score

Our Vertin Business System uses the Net Promoter Score (NPS) to measure and affirm our history of steady success. With a consistent average score of 95, our NPS metrics reveal issues we can correct and strengths we can build upon. The NPS is based on responses to this simple question: How likely are you to recommend this company to a friend or relative?