Privacy Policy | Vertin (Corporate Site)

Effective: February 2, 2026

Introduction

Vertin and its subsidiaries and affiliates value your business and respect your privacy, including by operating in accordance with U.S. federal and state privacy laws. This privacy policy describes how Vertin collects, uses, and shares information that can identify you (Personal Information), as well as your rights related to that Personal Information. Vertin will collect, process, and share your Personal Information as described in this privacy policy.

Outside the U.S.

Vertin’s Services are directed to and intended for customers and users located in the United States of America. If you are located outside the United States, please do not use the Services. The information practices described in this privacy policy may not comply with foreign law.

Exclusions

This privacy policy does not apply to information collected by third parties, including Vertin’s business partners, even if those third parties are identified on our websites or our websites contain links to third party websites. You should carefully review the privacy policy of any such third party. For further information, please see the Third-Party Products, Services, and Websites section of this privacy policy.

This privacy policy does not govern or apply to information that you post for public viewing online, including on any Vertin website.

Who We Are

In this privacy policy, “Vertin,” “we,” “us,” and “our” refers to Vertin Company, LLC and its subsidiaries and affiliates, and specifically in each case the Vertin entity you are interacting with, or that is providing you with our Services related to which you are sharing your Personal Information.

“Personal Information” refers to information that can identify you like name, email address, IP address,

mailing address, phone number, or certain financial, insurance, or medical information.

“Services” means our websites and funeral home and cemetery related products and services.

With respect to your rights under applicable privacy laws, the data controller of your personal

information is Vertin Company, LLC.

You can contact Vertin’s Data Privacy Officer at:

Vertin Company, LLC

Attn: Data Privacy Officer

8000 W 78th St, Suite #450

Edina, MN 55439

(218) 643-5595

privacy@vertin.com

What Personal Information Vertin Collects and When

Vertin collects the following information, including Personal Information, when you interact with us and

use our Services:

Website Information: means information that you enter directly or otherwise provide or disclose, including Personal Information, when you use or access any of our websites. Website information includes information about the technology you used to access our website, including the IP address, internet service provider, browsers, apps, and devices. Website information may be considered geo-location information to the extent it indicates location or approximate location information. Website Information also includes details of your activities while on our websites, like how long you visited a webpage, the content you clicked on or accessed, and information about other sites you visited before or after our website. Website Information includes anything you submitted via the website like a webform to “contact us”, the content of any “chat” communications you have with us through our websites, or while applying for a job through an employment-related function of our websites.

Funeral and Cemetery Information: means information you provide when you visit one of our cemetery or funeral home locations, or that you provide related to the Services. This information could include your name and contact information, like telephone number or email address, your preferences for how we contact you, payment or insurance information, as well as information about your funeral or cemetery services needs or content or materials in any format (digital, audio, visual, etc.) that you provide to be used in connection with the Services, including related to family, friends, or the relevant deceased person. We also maintain records of the Services you purchase.

Financial and Medical Information: means information, including Personal Information, you may provide to us when you purchase Vertin Services such as credit card, debit card, or bank account information and contact information, such as your name, shipping and billing address, phone number, or email address. Other financial information may include credit information, credit scores, life insurance policy information or information related to financing or insurance needs. We may also collect information from credit reporting or collection agencies. We may collect certain medical information including related to pre-need insurance applications and death certificates.

Communications Information: means information you provide while communicating with Vertin, in any way, for any reason, which may include Personal Information. Communications Information includes the information you provide over the phone, via email, via text or other digital messaging, or by videoconference which may include your name, phone number, address, email address, as well as the content of any messages or phone calls you have with us.

Your Information Shared by a Third-Party You Authorized: means your Personal Information that is provided to us by a third-party, because you authorized the third-party to share it. For example, you may authorize your insurance provider to share your Personal Information with Vertin, which may include your contact information, financial information, and medical information.

Anonymous Information: means information that does not allow you to be identified or otherwise make you identifiable. For example, we collect generic information about the type of mobile device and mobile operating system you use to access and interact with our Services. In some cases, Vertin may aggregate and de-identify data to remove all information that could be used to specifically identify you, thereby rendering it anonymous. Anonymous Information does not constitute Personal Information in

this privacy policy, or pursuant to applicable law.

Why Vertin Collects Your Personal Information

We collect your Personal Information because it is necessary to provide our Services. Vertin also collects your Personal Information for legitimate business purposes, to protect Vertin and its customers, and for legal reasons.

Depending on your interaction with Vertin and our Services, Vertin may collect your Personal Information for the following reasons:

providing you with access to and use of our Services;
operating, maintaining, and improving our Services;
entering, performing, and terminating a contract with you;
scheduling and communicating with you about your services or events;
assembling and processing your job application;
sending you important administrative notifications or confirmations, as well as technical notices about things like updates to our policies or terms, or security alerts;
responding to your comments and questions and providing you with customer support;
preventing abuse of our Services, and investigating or prosecuting any potential threat or misuse;
to protect, investigate, and deter against fraudulent, unauthorized, or illegal activity;
protecting the rights and property of Vertin and its customers, including in the event of legal claims;
tracking and analyzing our advertising and promotional efforts;
sending you marketing or promotional communications that may be based on your behavior and personal information, and that may include social notifications, surveys, or other newsletters depending on your settings; and
fulfilling any purpose for which you have given us your consent.

Some features of our websites allow you to communicate with us using an online form. If your communication requests a response from us, we may send you a response via email. The email response or confirmation may include your personal information, including your name and contact information. We cannot guarantee that our emails or other electronic communications to or with you will be secure from unauthorized interception.

When required by law, we will obtain your consent before sending you certain marketing communications. You can withdraw consent at any time by contacting our Data Privacy Officer or via the mechanisms identified in the marketing communications. See the Who We Are section of this privacy policy for details. You may also opt-out of receiving future marketing information, like marketing emails, at any time, by using the instructions provided in the marketing communications.

How Vertin Collects Information

You Give Vertin Information Directly

We collect the information you give us when purchasing and using our Services. For example, when you purchase funeral services it will be necessary for you to provide information to Vertin. The information you give us may include Personal Information, like your name, address, email address, and date of birth, as well as information relating to third-party contacts, and any other data that you submit in connection with your use of our Services.

You Give Vertin Information Indirectly (Collected Using Technology like Cookies)

We use tracking technology like cookies to collect information about how you use our Services, and to provide you with essential services, functionality, and personalization of our Services. The purpose of this section is to provide you with the necessary information regarding our use of cookies, and the storage of such cookies on your device when you access our websites, to enable you to choose whether to allow cookies to be placed on your device.

Cookies are small text files that can be stored on your computer by a website that you visit. Cookies are widely used to make websites work, or work more efficiently, as well as to provide web services and functionalities for users.

Cookies may be either “persistent” or “session” cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser until its set expiry date (unless deleted by the user before the expiry date). A session cookie, or temporary cookie, will expire at the end of the user session, when the web browser is closed.

Web beacons are small files (also called “pixels”, “image tags”, or “script tags”) that may be loaded on our websites, applications, and tools, that may work in concert with cookies to identify our users and provide anonymized data about their activity.

Privacy laws in some jurisdictions require that we obtain your consent before cookies may be stored or accessed on your equipment, except that we do not need consent for cookies that are strictly necessary to provide our Services.

Essential Cookies are necessary to provide you with core website functionality, personalization and browsing history. For example, a preference cookie is required to maintain a record of your consent or non-consent preferences so that we may respect them for future visits. These can only be disabled by changing your browser preferences. Vertin does not share this information with third- parties.

Functionality Cookies help us customize our website content based on your preferences, to provide you with a more personal experience on our websites. The information these cookies collect may be anonymized and does not include browsing activity on third-party websites.

Analytics Cookies are used to collect information about traffic to our websites and user activity on our websites. The information is aggregated and anonymous and does not identify any individual visitor. It includes the number of visitors to our websites, the pages visited, and other similar information. We use this information to help operate, maintain, and improve our websites.

Social Media Cookies. We allow users to share links to our websites on social media sites like Facebook and Twitter. These cookies are not within our control. Please refer to the respective privacy policies of the social media provider for how their cookies work.

Disabling Cookies. Most web browsers allow control of cookies through the browser settings. By adjusting your web browser, you may avoid receiving cookies. However, this might result in the website not functioning optimally. The method used to block cookies will depend on the web browser used. Consult the “Help” or corresponding menu in your web browser for instructions.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org. To opt out of being tracked by Google Analytics visit http://tools.google.com/dlpage/gaoptout. We do not currently respond to Do Not Track signals sent by the browser.

You Authorize a Third Party to Give Vertin Your Information

You may authorize a third-party, like an insurance provider, to give Vertin information about you. For example, you may authorize your funeral care provider to provide your Personal Information to Vertin, which may include your contact information, financial information, and health information.

How Vertin Shares Personal Information

Third Parties Designated by You: We may share your Personal Information with third parties where you have provided your consent for us to do so. One example would be, if you identify third-party contacts in the obituary section of our website, and those contacts have agreed to receive notifications, they could receive certain Personal Information about you.

External Processing: We may share your Personal Information with our third-party service providers who provide services such as data analysis, payment processing, information technology and related infrastructure, email delivery, and other similar services. We require that our third-party service providers use your Personal Information only to provide the services we’ve requested based on our instructions and in compliance with our privacy policies and any other required confidentiality and security measures.

For Legal Reasons: We may share your Personal Information as we believe necessary or appropriate (a) to comply with applicable laws; (b) on reasonable request by a law enforcement or regulatory authority, body, or agency; (c) in the conduct or defense of legal claims; (d) when obtaining professional advice (including legal advice) in relation to audits and our business and consider this in our legitimate interests in managing our business; (e) to enforce our agreements; and (f) to protect our rights, privacy, safety, or property, or that of you or others. We will not delete Personal Information if it is relevant to an investigation or a dispute; relevant information will be stored until such issues are fully resolved.

New Owner of Our Business: We may share your Personal Information with a third-party (new owner) in the case of a merger, acquisition, dissolution, or sale of one or more of our business entities. In that case, we would also be sharing your Personal Information with that third-party’s advisors related to the transaction.

Affiliates and Subsidiaries: We may share your Personal Information with other companies owned by Vertin (affiliates and subsidiaries). Our affiliates and subsidiaries are obligated to treat Personal Information in accordance with applicable privacy and data protection laws.

How Vertin Secures the Information We Collect

Vertin works to secure the information we collect, including by employing administrative and technical security measures to protect information from unauthorized access, loss, misuse, corruption, alteration, and destruction. Vertin uses commercially accepted means to secure your Personal Information, including encryption, but we cannot guarantee its absolute security.

Please contact our Data Privacy Officer immediately if you have reason to believe your Personal Information or any of our Services are not secure or have been accessed without authorization. If you receive a communication that purports to be from Vertin that you believe is suspicious, do not open or respond to it, and please contact our Data Privacy Officer.

The U.S. Federal Trade Commission provides more information on how you can protect yourself from identity theft on its website: https://www.consumer.ftc.gov/topics/online-security.

How Long We Keep Your Information

If you have a contract with Vertin, we will keep your Personal Information for the term of the contractual relationship, and for Vertin’s use as described in this privacy policy, as allowed by applicable law. Vertin will retain your information for such further period as necessary to defend ourselves from legal claims.

If you make a request for Vertin to delete your Personal Information, Vertin will keep a record of your request, to honor your request in the future. Vertin will then delete the Personal Information you asked be deleted, subject to any legal retention requirement, or legal exceptions to deletion requests.

International Data Transfer

Where allowed by applicable law, Vertin’s Services may be delivered using servers and other technical resources in various countries, including outside the United States (i.e. in the case of backing up data). Therefore, your Personal Information may be transferred and processed outside of the country you are located in. If we transfer Personal Information outside the country or region you are located in, we will take steps to protect and safeguard your Personal Information in accordance with this privacy policy.

We monitor developments related to international data transfers, and may modify our practices as necessary to remain compliant with applicable laws. In doing so we may update this privacy policy.

U.S. State Privacy Laws

You may have certain rights related to your Personal Information depending on your state of legal residence. These rights are subject to the relevant facts of your individual circumstances, as well as the applicable law. Below are general categories of rights related to personal information. For your convenience, at the end of each category we have noted certain U.S. states with privacy laws that may

provide a right or rights related to that category. You should consult your state’s laws for further information. We are providing this information as a helpful reference only. Vertin cannot provide you with legal advice. California residents please see the Privacy Notice for California Residents below for additional information.

Right to access: You may have the right to access the information or categories of information we collect about you, the information or categories of information shared with third parties, or the specific third parties or categories of third parties to which the information was shared; or, some combination of similar information. (CA, CO, CT, DE, IA, MT, OR, TN, TX, UT, VA) (MN effective July 31, 2025) (IN effective Jan 1, 2026)

Right to correct: You may have the right to request that incorrect or outdated Personal Information be corrected but not deleted. (CA, CO, CT, DE, MT, OR, TN, TX, VA)(MN effective July 31, 2025) (IN effective Jan 1, 2026)

Right to delete: You may have the right to request that we delete your Personal Information under certain conditions. (CA, CO, CT, DE, IA, MT, OR, TN, TX, UT, VA) (MN effective July 31, 2025) (IN effective Jan 1, 2026)

Right to opt out of certain processing: You may have the right to restrict our ability to process your Personal Information for profiling and targeted advertising purposes, or because it is particularly sensitive. (CA, CO, CT, DE, MT, OR, TN, TX, UT, VA) (MN effective July 31, 2025) (IN effective Jan 1, 2026)

Right to portability: You may have the right to request a copy of your Personal Information be disclosed in a common file format. (CA, CO, CT, DE, IA, MT, OR, TN, TX, UT, VA) (MN effective July 31, 2025) (IN effective Jan 1, 2026)

Right to opt out of sales: You may have the right to opt out of the sale of your Personal Information to third parties. (CA, CO, CT, DE, IA, MT, OR, TN, TX, UT, VA) (MN effective July 31, 2025) (IN effective Jan 1, 2026)

Right to opt in for sensitive data processing: You may have the right to opt in before we can process certain of your sensitive Personal Information. (CO, CT, DE, MT, OR, TN, TX, VA) (MN effective July 31, 2025) (IN effective Jan 1, 2026)

Right against automated decision making: You may have the right to prohibit us from making decisions about you based solely on an automated process without human input. (CA, CO, CT, DE, IA, MT, OR, TN, TX, VA) (MN effective July 31, 2025) (IN effective Jan 1, 2026)

Private right of action: You may have the right to seek civil damages for violations of a privacy statute. (CA)

Contact us to exercise your privacy rights here. Requests to exercise these rights are subject to our ability to reasonably verify relevant information including your identity, your Personal Information comprising the basis of your request, and the details of the applicable law.

Privacy Notice for California Residents

The California Consumer Privacy Act (CCPA) requires us to provide California residents with certain information about how we handle their personal information.

CCPA Categories of Personal Information

Vertin collects the following categories of personal information identified under CCPA:

Identifiers
Customer Records
Internet or Network Activity
Geolocation
Sensory
Professional or Employment
Inferences

As described in further detail in this privacy policy, Vertin collects this information when you visit our websites or purchase and use our Services. We collect your Personal Information because it is necessary to provide, operate, maintain and support our Services, as well as to administer and promote our business. Please refer to the other sections of our privacy policy for further detail, including the sections Why Vertin Collects Your Personal Information and How Vertin Collects Your Personal Information.

Exercising your Rights

California residents have the right to make the following requests, up to twice every 12 months:

The right to request the specific pieces of personal information Vertin has collected about You.
The right to request that Vertin disclose what personal information we collect, use, disclose, or sell.
The right to request that Vertin delete personal information that Vertin has collected about You (subject to certain exceptions).
The right to opt out of the sale of Your personal information.

You may exercise your rights to access and delete data by:

Vertin does not sell your information for money. We do disclose your information to certain third parties that provide valuable services to us, such as analytics and advertising services, which we do not believe is considered a “sale” under the CCPA. Categories of third parties with whom we have shared personal information in the last 12 months include third-party integrations for advertising and website analytics.

If you’d like to be included in a Do Not Sell My Personal Information Register we maintain, please contact our Data Privacy Officer at privacy@vertin.com. After 12 months, we may request that you update your preference.

California Civil Code § 1798.83 permits our visitors who are California residents to request certain information regarding our disclosure of personal information to third-parties for their direct marketing purposes. To make such a request, please contact us and indicate whether you are a California resident.

California law requires us to let you know how we respond to web browser “Do Not Track” signals. Our websites are not currently able to support “Do Not Track” codes. Vertin does not currently respond to or take any action regarding “Do Not Track” requests.

Non-Discrimination

Vertin will not penalize you, or discriminate against you, for exercising your rights under CCPA. In accordance with CCPA, should you elect to exercise your rights under CCPA, Vertin will not: (i) deny you goods or services; (ii) charge you different prices or rates for goods or services, including by use of discounts, benefits, or penalties; (iii) provide you a different level or quality of goods or services; or (iv) threaten or imply that you may receive a different level of goods or services.

“Do Not Track” Browser Settings

“Do Not Track” is a preference you can set in your web browser to inform websites you visit that you do not wish to be tracked. The “Do Not Track” setting must be supported by the website you are visiting to be effective. Vertin is not currently able to support “Do Not Track” browser codes. Therefore, Vertin does not currently respond to or take any action regarding “Do Not Track” requests.

No Personal Information from Children

Vertin’s Services are not directed to children under 13 years old. Consistent with United States law, specifically the Children's Online Privacy Protection Act of 1998 (COPPA), we do not knowingly collect Personal Information from anyone under the age of 13 in the United States without the consent of the individual’s parent or legal guardian. Please contact our Data Privacy Officer if you believe we have been provided Personal Information of a child without the appropriate consent of the parent or legal guardian.

Changes to This Policy

We may change our privacy practices and revise this privacy policy periodically. If we make significant changes (information we collect, how we use it, or why), we intend to highlight those changes at the beginning of this privacy policy. To the maximum extent permitted by law, any changes will become effective when we post the updated privacy policy on our websites, and you will be accepting the changes by your use of our Services. We recommend you review our privacy policy frequently as you use our Services, to keep up to date on Vertin’s privacy practices.

Third-Party Products, Services, and Websites

Please be aware that any third-party websites, software applications, or other products or services linked or accessible via Vertin’s websites, products, or services are governed by the third-party’s terms of use and privacy policies. You should carefully review a third-party’s terms or use and privacy policies before using the third-party’s products or services.

Contact Information

Thank you for using our Services, and for reviewing this privacy policy. We welcome your comments or questions. If you have any feedback, we encourage you to contact our Data Privacy Officer at any of the following: